Men and BOTOX®: The Rise of ‘Brotox’

Man receiving face injection in beauty clinic, concept of skincare, collagen boost, and aesthetic treatment with Botox or PRP.

Men today care about maintaining a youthful, confident appearance as much as women do. Whether preparing for a big meeting or simply wanting to look refreshed, BOTOX® is becoming a go-to choice for men in their 30s, 40s, and beyond. This growing trend—often called “Brotox”—helps smooth lines without sacrificing masculine features or expressions.

At Daniel S. Tresley, MD, men benefit from the precision and artistry of an oculofacial plastic surgeon with over 30,000 successful procedures. A Board-Certified Ophthalmologist and Clinical Instructor at Northwestern University, Dr. Tresley brings years of expertise to every non-surgical treatment. His deep understanding of facial anatomy ensures that results look strong, natural, and distinctly masculine. 

Why More Men Are Choosing BOTOX®

BOTOX® is no longer just for women. According to the American Society of Plastic Surgeons, more than 593,000 neuromodulator injections were performed for men in 2024, marking a steady year-over-year increase and reflecting how aesthetics have become a normalized part of men’s self-care. This surge reflects a broader shift in how men view cosmetic care. Common reasons men seek treatment include:

  • Career confidence: Maintaining a youthful look can boost professional presence and self-assurance.
  • Personal relationships: Many men appreciate looking as energetic as they feel.
  • Subtle, quick results: BOTOX® takes minutes to perform and requires no downtime.
  • Preventative care: Treating fine lines early helps slow the visible signs of aging.

Modern BOTOX® techniques make it easier than ever for men to look rested without appearing overdone.

Customizing BOTOX® for Masculine Features

Men’s facial structures differ from women’s in muscle mass, bone shape, and expression patterns. Dr. Tresley tailors every BOTOX® treatment to preserve these defining traits while reducing unwanted lines. Strategic placement of injections helps soften harsh creases while maintaining a strong, natural appearance. Typical treatment areas for men include:

  • Forehead lines: Minimize deep horizontal creases while keeping expressive movement.
  • Frown lines: Soften the “11” lines between the brows without losing intensity.
  • Crow’s feet: Smooth the outer eye area while maintaining a confident look.
  • Neck bands or jawline: Refine lower face contours for a refreshed appearance.

Each session is designed around a subtle improvement that highlights masculine definition. With Dr. Tresley’s experience, patients achieve results that convey confidence, not change.

Confidence Starts with Expert Care

Your appearance reflects how you feel. BOTOX® treatments by Dr. Daniel Tresley in Arlington Heights and Northbrook, IL, help men look revitalized while preserving their individuality. Schedule your appointment with Daniel S. Tresley, MD at 847-291-6900 and discover expert precision trusted by men across the Chicago area.

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“My ophthalmologist referred me to Dr. Tresley as I had a drooping eyelid which was causing me to really strain to see images, read etc.”

– Delfina Torres

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